Rajiv Dey Special Correspondent: The 18th Bangladesh International Plastics, Packaging and Printing Industry Fair has begun in the capital with a colorful event. The four-day fair has a total of 800 stalls, where more than 390 brands from 18 countries including China, Turkey, Vietnam, Taiwan and the UK, in addition to 160 small and large companies from the country, are participating. In this huge event, ‘The Label King’, a traditional institution in the capital’s Lalbagh, is attracting special attention of the visitors with its completely new and cost-effective packaging concept. We spoke to Mr. MD Sirajuddin, Managing Director of ‘The Label King’ at the fair premises. He said, “We have been participating in this fair regularly for the past three years. Our main goal this time is to do something different by going beyond the traditional trend in packaging. From that drive, we traveled to China and Taiwan and came up with a special innovative concept, which is much more affordable than the current market.” Siraj Uddin further said that in many cases, the customer has to pay three times more than the amount of money spent on boxes or packaging in the current market. But their new technology will significantly reduce the cost. He said, “Some people may look for expensive luxury packages, but this effort is for those who want to expand their business through quality yet affordable packaging.” After observing various exhibitions and factories abroad, ‘The Label King’ has directly imported modern machinery from abroad. Now, international standard packaging production is possible in Bangladesh, mainly using advanced technology and raw materials from Taiwan and India. This will reduce import dependence and local businessmen will get world-class services at a low price. Seeking the government’s cooperation in business expansion, Siraj Uddin said, “If the government cooperates with us in technical and infrastructural areas like BP and uninterrupted supply of gas, we will be able to take this innovation to a larger scale. This is our special appeal to the government.” He urged the country’s big corporate organizations and advertising agencies to have confidence in domestic capabilities and said, “Our country has now developed such a capability that it is possible to fulfill an order of 50,000, 20,000 or 10,000 packets of any organization effortlessly with domestic technology. We want domestic organizations to receive their necessary supplies through us.” Visitors and entrepreneurs coming to the fair have been invited to visit the stall of ‘The Label King’. The organization hopes that a new revolution will be initiated in the country’s packaging industry with the help of this new technology.
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