MWC 2024: Huawei Takes Major Strides at its Global Showcase as a High-end Fashion-forward Brand

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Al Amin Hossain

Media Manager

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Eati Akter


At the Mobile World Congress (MWC) 2024 in Barcelona, Spain, Huawei showcased a lineup of high-end, fashion-forward, and technology-driven flagship products that attracted the attention of guests, notably the HUAWEI Mate 60 RS ULTIMATE DESIGN, HUAWEI FreeClip, and HUAWEI WATCH GT 4. These efforts will make innovative products and services more accessible to users worldwide, and create cutting-edge, pioneering, and personalized lifestyles for consumers.

Huawei will continue to lead the way in introducing groundbreaking fitness & health services, and making scientific smart solutions accessible to all.

Huawei smart wearables will further gain insight into consumers’ core health pain points, increase R&D investment, and continuously make breakthroughs to benefit global consumers. In 2024, Huawei will prioritize three industry challenges: sleep, blood pressure, and mental health management. Through these efforts, Huawei will offer more accurate, convenient, and comprehensive health management solutions for global consumers.

Over the past year, Huawei Consumer Business Group had made strides. It managed to make breakthroughs in the global high-end wearable, audio, tablet, PC, and phone markets, by releasing an intriguing lineup of high-end, fashion-forward, and technology-driven products. Huawei has held flagship product launch events in Europe, the Middle East and Africa, Latin America, and Asia Pacific, demonstrating the company’s commitment to growing its global presence as a high-end brand.

Flagship smartphones released in 2023 included the HUAWEI Mate 60 Series and HUAWEI Mate X5, both of which helped make Huawei a major player in the high-end market and proved Huawei’s industry-leading technical strength to the whole world.

According to Counterpoint Research’s latest report, Huawei gained 5% of market share in the global high-end smartphone market in 2023, ranking third among all brands. In the first two weeks of 2024, Huawei ranked first in the Chinese market with the largest smartphone sales volume. By the end of 2023, global shipments of Huawei smart wearables exceeded 150 million, and Huawei has ranked first in China’s smart watch market for five consecutive years. The HUAWEI Health App has a user base of over 450 million. By 2023, a decade after the launch of its first tablet, Huawei had shipped over 100 million tablets.

At the event, Huawei noted that it will continue to increase its investment in digital creation in 2024 by prioritizing PaperMatte Display and NearLink technology, to provide consumers with more enhanced digital creation experiences. The GoPaint Activity hosted by Huawei will also witness an upgrade to cover more countries and regions, making it a genuine global force in the digital art community.

Huawei’s showcase at MWC 2024 demonstrated the company’s commitment to the global high-end market. 2024 will be a critical year, as Huawei will break through boundaries and make high-end, fashion-forward, and technology-driven products, services, and experiences more accessible to users worldwide, with increased R&D investment in innovative technologies, thus setting a benchmark for the industry.

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